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Dec 06, 2018
1:47PM

Digital First focus part of new transformation of media, entertainment industry: Prasar Bharati CEO

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Digital First focus is part of the new transformation of media and entertainment industry, Prasar Bharati CEO Shashi Shekhar Vempati on Thursday said.


Delivering the keynote address on Changing Media Landscape at the Big Picture Summit in New Delhi, Mr Vempati said re-skilling of the workforce is required for digitalization of media, adding that the convergence is happening at three levels - Consumer, Platform distribution and Legislative. 


Mr Vempati said a good example of how content is being consumed across media is Prime Minister's Mann Ki Baat which is created for radio but is used on TV, Youtube and NaMo App. 

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